Why Your Business Needs a Website in 2024
Nowadays, it’s surprising how many companies, businesses, brands, or whatever just don’t have websites.
Many smaller businesses get by purely using social media for their online presence without feeling the need to go beyond that.
Not saying that it’s a bad thing, but as with all things on social media, it’s not fully in your control - as a pub in Lincolnshire found out when their Facebook page got taken down and lost 80% of their existing bookings.
But there’s no need to worry; establishing a new website for your business is now simpler than ever. With numerous platforms providing no-code solutions, getting started has never been more accessible. Not to mention all of the benefits that come with owning your own website for your business.
Let’s take a look into some of them:
Increased Visibility and Reach
Search Engine Optimisation (SEO): Your one-way ticket to the top of Google or other search engines. A well-structured website can improve your search engine ranking, making it easier for potential customers to find you online.
Social Media Integration: Everyone is on social media nowadays. Linking your website to social media platforms can expand your reach and attract new customers.
Enhanced Credibility and Trust
Professional Image: A professional-looking website can help establish your business as a reputable and trustworthy brand.
Customer Confidence: A website provides potential customers with information about your products or services, building trust and confidence.
Improved Customer Experience
Accessibility: A website allows customers to access your information 24/7, whenever they need it.
Convenience: Customers can easily browse your products or services, make inquiries, and even place orders online.
Effective Marketing and Branding
Content Marketing: A website can be used to share valuable content, such as blog posts, articles, and videos, that can attract and engage your target audience.
Branding: A consistent website design can help reinforce your brand identity and create a memorable impression. The more memorable, the more likely they are to come back to your website and buy something.
Measurable Results
Analytics: See what’s working and what isn’t. Website analytics tools can provide valuable insights into your website's performance, allowing you to track traffic, engagement, and conversions.
ROI: By measuring your website's impact, you can determine its return on investment (ROI) and make data-driven decisions.
Statistics:
A website can help a business look legitimate and instil confidence. According to Forbes, 48% of internet users say that web design is the number one way they determine a business's credibility.
LinkedIn says that 75% of users judge a company's credibility based on its website design.
To wrap it up, a website is like a secret weapon for your business. It's a way to stand out in the crowd, make a name for yourself, and let customers know they're in the right place. Plus, it can boost your sales.
So, investing in a sharp, easy-to-use website? Definitely a smart move.
And if you need help setting up your own website, get in touch with HAiHAi today. We know how to do it, we know how to optimise it, and we know how to get you more customers because of it.
You don’t have to, obviously. But we’d love it if you did.
Until the next blog post.
